Viviane Aubert
Head of Digital Distribution at Schweizer Radio und Fernsehen - SRF / SRG SSR
Manuel Thalmann
Head of Youth & Music Department at Schweizer Radio und Fernsehen - SRF / SRG SSR
Workshop
Tuesday, 24 October, 10:00 – 11:30
How to be ready to compete with the streaming giants?
organised by Viviane Aubert, Head of Digital Distribution and Manuel Thalmann, Head of Youth and Music Department at Schweizer Radio und Fernsehen - SRF / SRG SSR
The decline of the linear media usage has been ongoing for the past decade. People use media when they want, wherever they want it.
After years of trying to reach our audiences on third-party platforms like social media, a lot of public broadcasters all over Europe are returning to focusing their own platforms. But with that we enter the massive competition of the international streaming market with heavyweight giants like Netflix, Amazon and Disney.
At SRF we identified the key factors of making content streamable and condensed them to a catalogue of 17 criteria to launch into our streaming future. The criteria cover distribution inputs like facilitating binge watching all the way to new forms of storytelling required in an on-demand setting.
Together we will look at how public broadcasters of different European countries position their streaming platforms, and we peek into the crystal ball: how will the international streaming market develop in the near future? Are our own streaming platforms the future of public broadcasting?
Register now with guests@prixeuropa.eu.
Places will be allocated on a first come, first served basis.